eureka
Conceptual product line for Eureka
The industrial design efforts for the Eureka vacuum line focused on blending functional innovation with contemporary aesthetics to elevate the user experience. Designers prioritized ergonomic handling, intuitive controls, and compact storage solutions while maintaining a distinctive visual identity across models. Materials and finishes were carefully selected to balance durability with a premium feel, aligning with Midea’s commitment to accessible, high-performance home appliances. The result is a cohesive product line that reflects thoughtful design, brand consistency, and user-centric engineering.
  • Services
    Industrial Design
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