clorox | platinum line
High-end kitchen line backed by the Clorox name
SmartShape collaborated with a leading consumer home products company to establish a premium-tier line of Clorox branded cleaning tools to be placed in Target retail stores.

Consumer insight research sessions were held in-studio that allowed our team to ideate and conceptualize innovative new product solutions. Establishing a visual brand identity that resonated with the target audience resulted in this high quality, simplistic product line with great aesthetic.
Industrial Design
Mechanical Engineering
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