Rebranding a product line for strategic growth in sales.

Redesigning to Rebrand

Mr. Heater was presented with an opportunity to enjoy substantial growth rebranding its products under the iconic DEWALT brand. 

But the team at Mr. Heater had limited time and available internal resources to make it happen on their own, leaving the company seeking an outside partner that could serve as an extension of the Mr. Heater team.

In full collaboration, SmartShape and Mr. Heater rapidly produced concepts to get the DEWALT brand seal of approval, and products into production.

Visual brand language concepts were created according to DEWALT brand guidelines, while minimizing product functional changes and tooling modifications. Once approved, SmartShape’s team continued guiding the work for Mr. Heater, extending the re-brand concepts through to design and final production.