New IP to address competitive threats and maintain market share.
Creating Critical IP
The team at Fomo had a problem. The patent on the company’s flagship product was expiring soon, creating a need to innovate — fast.
SmartShape’s team worked with key stakeholders around the world to invent new user-centric features and product capabilities that preserve competitive advantage with new IP.
SmartShape industrial designers and engineers refined concepts, conducted critical ergonomic research and testing, optimized fluid dynamics and value engineering, designed for manufacturing, made prototype molds for testing, and produced production-grade tooling to bring the product to market.
The result was time-sensitive improvements to Fomo’s flagship product line that kept their market leadership, and new IP that made them attractive for acquisition.