Midea

A New Product Line Opportunity Defined

When China-based Midea decided they wanted to explore developing gas grills, they knew they would have to seek outside expertise. No one in China grills, so they needed a firm located in an area that would readily know the needs of a gas grill market.

Midea engaged SmartShape for concepts that looked at emerging trends, such as outdoor kitchens and industrial components, to develop design options for a grill that could be introduced into the American market and compete with the best.