Clorox Platinum Kitchen & Bath Product Line

Clorox Platinum

Clorox's Platinum line of kitchen and bath products offers innovative cleaning solutions for the modern home. Discoveries uncovered in consumer focus groups drove initial concept development and guided implementation. A contemporary color palette, demonstrative features and precisely crafted ergonomic solutions formed the platinum line's brand language. Our holistic development philosophy enabled over a dozen products to reach shelves in an accelerated schedule.