INDUSTRIAL DESIGN

With relentless curiousity and passion for innovation we create meaningful form and intuitive user experiences that create brand loyalty.

Our creative design team blends informed insight, empathy for users, and inspired creativity to create market-winning products. The process and development tools we utilize at SmartShape include:

Design Research

Our services include conducting design research. We like to perform a deep dive, learning about all aspects of a user's experience, observing patterns and questioning behaviours, becoming experts ourselves through first hand experiences.

Ideation & Invention

Creative, divergent thinkers by nature, our design team facilitates ideation sessions for our clients. Creative problem solving, new product concepts and patentable IP invention are a few of the areas we have tackled. Our sessions consistently lead to market-shifting thinking that our clients require for continued growth and success. To keep the process fresh, we employ a number of different brainstorm techniques which we also customize to accommodate your needs.

Innovative Concept Exploration

Innovative concept exploration is at the core of our skillset, illustrating compelling solutions and new ideas for product lines and future concepts. This divergent conceptual thinking breaks through existing paradigms, to allow new avenues to be explored and product concepts to take hold. Clients love the concepts we generate and the game-changing products they lead to.

Human Factors & Ergonomic Design

As developers of medical products, we are keenly aware of the value and critical importance ergonomics play in product development. Our understanding of human factors has been sharpened through decades of product development. The process we employ relies on an early and often prototyping methodology, checked against the latest ergonomic data and validated with user testing prior to advanced development.

Proof-of-Concept Prototypes

Initial breadboard mockups, volume studies, conceptual mechanisms, or high fidelity looks-like models, we have the prototyping know-how to meet your development needs. Our in-house model shop allows us efficiently sculpt and construct mockups for ergonomic analysis, volume studies or explore conceptual mechanical configurations. Clients rave about our CNC prototypes. We have the capability to machine prototypes in a variety of materials including common plastics and metals necessary our clients to conduct structural analysis and even regulatory testing.

Ergonomic Form Prototypes

Initial breadboard mockups, volume studies, conceptual mechanisms, or high fidelity looks-like models, we have the prototyping know-how to meet your development needs. Our in-house model shop allows us efficiently sculpt and construct mockups for ergonomic analysis, volume studies or explore conceptual mechanical configurations. Clients rave about our CNC prototypes. We have the capability to machine prototypes in a variety of materials including common plastics and metals necessary our clients to conduct structural analysis and even regulatory testing.

Anthropometric Sizing Prototypes

Initial breadboard mockups, volume studies, conceptual mechanisms, or high fidelity looks-like models, we have the prototyping know-how to meet your development needs. Our in-house model shop allows us efficiently sculpt and construct mockups for ergonomic analysis, volume studies or explore conceptual mechanical configurations. Clients rave about our CNC prototypes. We have the capability to machine prototypes in a variety of materials including common plastics and metals necessary our clients to conduct structural analysis and even regulatory testing.

Appearance Prototypes

Initial breadboard mockups, volume studies, conceptual mechanisms, or high fidelity looks-like models, we have the prototyping know-how to meet your development needs. Our in-house model shop allows us efficiently sculpt and construct mockups for ergonomic analysis, volume studies or explore conceptual mechanical configurations. Clients rave about our CNC prototypes. We have the capability to machine prototypes in a variety of materials including common plastics and metals necessary our clients to conduct structural analysis and even regulatory testing.

Functional Prototypes

Initial breadboard mockups, volume studies, conceptual mechanisms, or high fidelity looks-like models, we have the prototyping know-how to meet your development needs. Our in-house model shop allows us efficiently sculpt and construct mockups for ergonomic analysis, volume studies or explore conceptual mechanical configurations. Clients rave about our CNC prototypes. We have the capability to machine prototypes in a variety of materials including common plastics and metals necessary our clients to conduct structural analysis and even regulatory testing.

Design for Manufacturability

As an end-to-end development firm, we consider manufacturing methods early in our holistic development process to avoid future stumbling blocks. Our engineering staff is an early an active participant in the concept development phases of design programs, supplementing our design team's considerable manufacturing experiences. This collaborative approach leads to better design thinking for our clients and paves the way for a smooth transition into engineering development.

Design Development & Refinement

We develop designs through an iterative approach working from low fidelity sketches to high fidelity 3D CAD models. As designs progress into 3D CAD, we are able to develop models in either Solidworks or PTC Creo software packages to accommodate our clients. Our design team are expert surface modelers with the manufacturing knowledge necessary to prepare files for seamless integration into engineering development.

Visual Brand Language

You have a solid understanding of your brand and a strategy for communicating the qualities it possesses. But how do you communicate this visually? We are experts in form development and visual semantics, understanding perceptions users gather from form and CMF. We dial in the details to exceed user expectations, building equity for and allegiance to your brand.

CMF

We love details. Color, material and finish are all aspects of design that we evaluate and fine tune for the right combination, elevating a design to the next level. We curate a library of materials and products, constantly on the lookout for the freshest color and inspiring materials to integrate into our product vocabulary.

Packaging & Point of Purchase Design

Our expertise includes design of packaging and point of purchase display materials that stand out and get noticed. In many cases the packaging and presentation at retail is as important as the product in connecting with the potential purchaser.