2018 Product Trend: Primitive Forms

Posted by Pete, on January 11, 2018

As we distance ourselves from physically interacting with products, the products’ forms have become simplistic and geometric.

What We've Noticed

Societal cravings of less, and low-key calm lifestyles all point to cravings for products that are more simplistic in design—not overly complicated, flashy, or complex, but rather intuitive and unassuming, and with an emphasis on high-quality material types, finishes, and timeless looks. 

You already see it in the design of products like the Dyson Supersonic Hair DryerAmazon Echo Show, and Nest’s Outdoor Camera, and we anticipate it’s only the start of the trend. 

Particularly as AI, VR and invisible experiences gain in popularly, product form will need to be able to take a backseat to features, and be able to blend in to surroundings in new, exciting and unimposing ways.


Look for modern, primitive design to come to the forefront again this year, meeting current societal and tech trends head on.

Tips to Tap Into the Trend

  • Aim to design with clean lines and minimalist shapes.
  • Place emphasis on the quality of materials sourced for your product. While consumers will be looking for something simplistic in design, they will also be looking for products made from high-quality, durable, and sustainable material types — built to be an object they can invest in and keep for years to come.

Take a Look at Some of the Other Trends Impacting Product Design in 20182018 product trends report product aesthetic trends

Photo Source: nest