More Than 25 Years of Design

SmartShape was started in 1989 by Mike Maczuzak, an industrial designer with a passion for innovation and creating beautiful, intuitive, useful products. In the early 1990s, we grew to be a team of industrial designers and our clients came to rely on us for consistently generating fresh ideas and patentable intellectual property.

As our reputation for innovative design grew, so did the breadth and scope of our expertise. In addition to highly creative industrial designers, our firm has grown to include business strategists, program managers, engineers with advanced degrees, and experts in tooling and manufacturing. We now have the end-to-end expertise to deliver market-ready design solutions and assist clients with manufacturing.

Recognizing early that we operate in a global economy, we began developing our operations in China in the late 1990s and set up an office with staff in Shenzhen. This positioned us to offer uncommon advantages to clients manufacturing in China or targeting the Chinese market. In the late 1990s, for example, we helped ATM manufacturer, Diebold, develop ATM concepts specifically for the Chinese market.

In early 2010, we moved into our new Rockwell Avenue studio in downtown Cleveland. We enjoy our large open space with lots of windows, and we love being in the heart of downtown Cleveland as it transforms into a vibrant residential downtown with world-class restaurants, theaters and professional sports (the Cavs?!). And we’re excited to be a part of the Global Center for Health Innovation at the Cleveland Convention Center.

This constantly changing world keeps bringing amazing opportunities to make a difference. We’re thrilled to be developing electric vehicle charging stations and wearable health technologies today, and we’re excited about new opportunities that tomorrow will bring. Change is a constant, but one thing that will never change is our commitment to providing the highest quality work for our clients.