The Latest SmartShape News and Client Updates

August 31, 2018

SmartShape CEO Mike Maczuzak to Participate in Panel Discussion on How IoT Transforms Businesses

On Friday, September 21, SmartShape CEO Mike Maczuzak will join a panel of others to discuss how the Internet of Things will continue to affect aspects of our lives – especially in industry. Come listen in as the discussion will cover:

  • The fundamentals of IoT
  • How IoT is being used to disrupt businesses and how you can implement it within your business strategy
  • IoT initiatives in Northeast Ohio

Additional details and registration for this event hosted at the Greater Cleveland Partnership offices can be found here.

April 5, 2018

SmartShape CEO Mike Maczuzak to Keynote LaunchTown 2018

On April 16, SmartShape Founder and CEO Mike Maczuzak will give a keynote presentation to attendees of LaunchTown 2018, a student entrepreneurship competition. 

LaunchTown seeks students with the best ideas for a new technology-based business, product or service that addresses a significant market need. The mission of the competition is to keep the spirit of innovation alive through enhanced awareness around the importance of entrepreneurial activity and creative talent.

Mike's talk will give students perspective on innovation process, based on his more than 30 years of experience developing new product solutions for companies.

The event kicks off at 5:00 p.m. at Compass Coffee — The Well (647 E Market St., Akron, OH). Event sponsors include the Burton D. Morgan Foundation, NEO LaunchNET, Jumpstart, Navidar, and TechGrit. 

March 19, 2018

SmartShape Plays Vital Role in Bringing MedTech IoT Device to Life

Recently debuted at CES 2018, Vital Moto Mod is an Internet of Things (IoT)-enabled modular device that adds on to Motorola's line of Moto Z Android smartphones.

The module turns the phone into "the first connected, integrated, multi-vital-sign monitoring platform that you can operate through a simple app on your phone." 

SmartShape's team contributed to the project through detailed mechanical design and fabrication of prototypes.

Learn more about the making of Vital Moto Mod in a write-up for Prospector here.

March 19, 2018

SmartShape Helps Build Basement Auto Showroom For Childhood Cancer Survivor

SmartShape friend and childhood cancer survivor Liam Waldron has had to face many great challenges in young life so far. Most notably? His battle with bone cancer. 

Before and throughout any personal challenges, a passion for cars has always brought a smile to Liam's face, a fact that led the SmartShape team to previously design Liam his own child-sized Honda Odyssey mini-van in 2014.

This year, SmartShape's team of designers, worked with the Cleveland chapter of the A Special Wish Foundation to design a custom wallpaper backdrop to assist in bringing a special wish made by Liam to life: to have his basement transform into his own personal auto dealership.

Liam's auto dealership officially opened up this past weekend in an unveiling covered by News 5.

March 1, 2018

SmartShape Opens Boston-Area Creative Studio Office

The team at SmartShape Design is excited to announce the recent opening of a new studio office location near Boston, Massachusetts.

The office will be led by industrial design industry leader Dave Laituri, a Boston-based designer who has created award-winning innovation for 10 of the Fortune 100, earned numerous international design awards and holds more than 40 patents. 

The Boston office is integrated into one of New England's most vibrant innovation communities, giving SmartShape the ability to better to connect SmartShape’s capabilities with the innovation challenges facing its East Coast client partners.

The new location aligns directly with SmartShape's current strategic initiatives, and positions the firm for continued growth and expansion.

February 28, 2018

SmartShape Congratulates Client Mr. Beams on Recent Acquisitions

The team at SmartShape would like to extend congratulations to client Mr. Beams / Wireless Environment on its recent success in acquisitions.

Earlier this year, it was announced that Mr. Beams / Wireless Environment had been acquired by Ring, in a move to vary IP and expand its portfolio offerings.

Now, just a month and a half later, it has been announced that Amazon is set to buy Ring in a move that would also give it portfolio company Mr. Beams / Wireless Environment, now operating as Ring Beams.

An exciting time for a company doing great work in the wireless lighting space, we couldn't be happier for our friends at Ring Beams! Congratulations to all involved in these recent acquisitions.

January 22, 2018

SmartShape Team Members Conduct a "Make Your Own Lightsaber" Design and Engineering Workshop for Cleveland STEP Students

SmartShape designers Pete Whitworth and Sara Kurr and SmartShape engineer Greg Weisberg recently led Cleveland Student Technical Enrichment Program (STEP) students through an interactive workshop to design and build prototype lightsabers — just like those of Star Wars Jedis!

The workshop, held at the Global Center for Health Innovation, comprised of a sequence of activities developed to make the students design strongly from a user's perspective, keeping key characteristics like hand placement, hand size, and height of the user top of mind as they designed.

The workshop was part of Cleveland STEP's community outreach event series. Learn more and see photos from the day here.

January 16, 2018

University of Cincinnati's DAAP Student Andrew Birkhoff Joins SmartShape as Industrial Design Intern

We are excited to welcome Andrew Birkhoff to the team as SmartShape's newest industrial design intern.

Andrew comes to SmartShape with a passion for problem-solving and international design experience as a former student of the Korean Advanced Institute of Science and Technology's Department of Industrial Design.

We look forward to working with Andrew and seeing all that he will bring to our team! 

January 12, 2018

SmartShape Design Releases Official 2018 Product Design and Development Trends Report

SmartShape Design is excited to officially release its 25-page 2018 Trends Report ebook to product innovators everywhere.

Inside its chapters, product design and developers across company sizes and verticals, can:

  • Gain a better pulse on the current global product marketplace.
  • Learn more about 3 societal shifts impacting buyer behaviors.
  • Learn more about 3 technological advancements impacting how products function.
  • Learn more about 3 aesthetic preferences influencing product appearance.
  • Gain tips to incorporate each trend into this year’s product plans.

Download and read now.

December 11, 2017

SmartShape Hosts Annual Holiday Party

On December 8, SmartShape Design opened its doors in festive cheer for its annual holiday season celebration.

The evening featured more than 300 of its closest professional peers, friends and family, great food, festive beverages, holiday decor, and, of course, a photo booth!

Take a look at some of our favorite photos from the night below:

2017 SmartShape Holiday Party from SmartShape Design on Vimeo.

November 17, 2017

SmartShape Design Hosts IP Perspectives Event Covering Patent, Trademark and Copyright Best Practices

Last night, SmartShape hosted an esteemed panel discussion covering critical IP best practices and principles.

SmartShape Design CEO Mike Maczuzak shared the designer’s perspective on IP, including common questions and challenges that come up around patents, agreements copyrights, and trademarks during the product development process.

Tarolli, Sundheim, Covell & Tummino LLP Attorney Eileen Mathews shared information for innovators and startups about the patent process as well as basic agreements for protecting ideas and inventions, including types of patents, patent filing strategies, the patent prosecution process and basic information regarding NDA and license agreements. 

Tarolli, Sundheim, Covell & Tummino LLP Attorney Rita Kline shared trademark and copyright 101, including various forms of protection available for branding and creative work, what might not need protected, and the best time to file. She also touched briefly on the impact digital design is having in the trademark and copyright space.

Nimble Consulting Services Founder Jeff Barlow shared what you need to know before your next meeting with in-house legal counsel, including lessons learned from his time leading global legal teams at Eaton and Swagelok

Each panelist shared a 10-minute presentation to a room of close to 50 attendees, followed by an open audience Q&A with all panelists. The entire event was moderated by SmartShape Design Marketing Manager Rachel Kresge.

September 25, 2017

SmartShape CEO Mike Maczuzak Recognized By The American Heart Association

On the morning of Saturday, September 23, SmartShape CEO Mike Maczuzak was formally recognized by the American Heart Association during its annual Cleveland Heart Walk Festivities for "living the mission of the American Heart Association" related to recent cross-country walks:

  • United States of America: Completed March to July 2016, Mike successfully walked solo from Coney Island to Santa Monica Pier, a trip that took him through 15 states and more than 3,600 miles. 
  • Japan: Completed April 2017, Mike successfully walked solo across the width of Japan during peak cherry blossom season.
  • South Korea: Completed September 2017, Mike successfully walked solo across the southern border of South Korea, exploring its mountainous terrain.

Mike's story was shared, and he was presented with an official plaque by WKYC's Hollie Strano (pictured below).



September 25, 2017

Adam Schneider and Brandon Rodriguez Join SmartShape as Industrial Design Interns

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This month, we welcomed University of Cincinnati student Adam Schneider (left) and Cleveland Institute of Art student Brandon Rodriguez (right) to SmartShape!

Adam and Brandon both possess a passion for the product development process, and a curiosity around elements of design—traits that will serve them well in throughout their internship with us, and beyond.

Join us in welcoming Adam and Brandon to the team! 

August 29, 2017

SmartShape Director of Engineering Leads Workshop on Smart Healthcare

Yesterday, SmartShape Director of Engineering Mark Cartellone, and SmartShape friend Paula Timco of nuboHealth led a group of companies with advancements in medical technology through an interactive workshop on "smart healthcare" — understanding how IoT technology, in particular, is working to build the healthcare experience of the future.

SmartShape CEO Mike Maczuzak and Senior Designer Sara Kurr also joined, participating in the open discussion.

Attendees left with a greater understanding of the role IoT can play in his or her own companies' efforts in healthcare innovation.



August 29, 2017

SmartShape CEO Mike Maczuzak Talks UX with Entrepreneurs, Startups at Flight 2017

On Friday, August 25, SmartShape CEO Mike Maczuzak shared user experience design fundamentals with the entrepreneurial, startup audience at Flight 2017, a conference for those who build, fund and support scalable startups, powered by Akron, Ohio-based Launch League.

Mike's talk focused on:

  • Examples of good and bad UX design.
  • 3 key components of a successful startup.
  • How startups can tap into great design support, even if the organization feels cash-strapped.

His talk concluded with a dynamic Q&A session, spotlighting challenges individuals in the room were facing adopting UX or hiring strong UX designers.

Interested in having Mike speak on this topic at your event? Contact us.



July 12, 2017

SmartShape CEO Mike Maczuzak to Participate in Panel Discussion on The Internet of Things

On Tuesday, July 18, SmartShape CEO Mike Maczuzak will join the stage with software development firm Avantia Inc.'s President Jennie Zamberlan, and embedded hardware and software solutions provider Logisync's President/CEO Ed Yenni to discuss the current state and future of The Internet of Things (IoT), including:

  • What challenges currently exist around implementation and adoption.
  • Demographic insights around current IoT solution customers.
  • The importance of partnerships in developing IoT solutions.

This exclusive event, "Beyond the Business Case for The Internet of Things," is open to only 50 VIP attendees, and will also feature a keynote presentation from leading IoT expert Vernon Turner.

Additional details and registration can be found here.

June 9, 2017

SmartShape CEO Mike Maczuzak to be Recognized with Smart Business Smart50 Award


Each year, Smart Business' Smart50 Awards program recognizes top executives of the 50 "smartest" companies in the region for their ability to build and lead successful organizations.

SmartShape CEO Mike Maczuzak made this year's list for Northeast Ohio, along with senior executives from Eaton Corporation, Vitamix, Lincoln Electric, Explorys - IBM Watson Health, Step2 Discovery and more. You can read through the full list of honorees here, or in Smart Business Cleveland, or Smart Business Akron/Canton's June 2017 editions. 

Mike and all of this year's Smart50 Award honorees will be formally recognized at a cocktail hour, networking reception, dinner/keynote and awards ceremony on Thursday, June 29 at Executive Caterers at Landerhaven in Mayfield Heights. Tickets to attend can be purchased here

June 9, 2017

SmartShape CEO Mike Maczuzak to Keynote Polymer Initiative of Northeast Ohio Conference


Friday, June 9, SmartShape CEO Mike Maczuzak will speak to students of macromolecular/polymer science and engineering, chemistry, chemical engineering, biomedical engineering, materials science and engineering and more, sharing insights and perspective on the innovation process, at Polymer Initiative of Northeast Ohio (PiNO) Conference

PiNO is a student-organized and student-run conference and career fair, started by graduate students in the Case Western Reserve University Macromolecular Science and Engineering Department, that attracts about 150 students from more than 20 universities in approximately 15 different fields of study. 

Mike's talk will give all attendees a method for approaching innovation, sharing his own unique perspective from decades in product development, along with background and history on some of the world's most well-known inventors. 

June 6, 2017

SmartShape CEO Mike Maczuzak to Keynote Cleveland's Global Wellness Day Celebration


On Saturday, June 10, SmartShape Design CEO Mike Maczuzak will deliver a keynote presentation at Cleveland's Global Wellness Day event, held in downtown Cleveland at the Global Center for Health Innovation and the Huntington Convention Center from 10:00 a.m. until 4:00 p.m.

Global Wellness Day is a one-day health and wellness celebration, with events held the second Saturday in June each year around the world. This year it will be celebrated on 7 continents and in more than 100 countries, delivering its seven-step manifesto to a healthier life: walk more, drink more water, do not use plastic water bottles, eat organic foods, do good deeds, have family dinners, and go to sleep at 10:00 p.m. each night.

Mike's talk at Cleveland's Global Wellness Day celebration, A Proactive Healthcare Journey Can Begin with a Single Step, will share how attendees can get proactive about their health and wellness, and make staying active a priority, with a little help from modern technology, and inspiration from his recent walk across the USA.

Cleveland's Global Wellness Day celebration will feature a variety of educational talks, like Mike's, along with free exercise classes, screenings, and a wide variety of wellness exhibitors. And the best part? It's all open to the public and free to attend. Those who register ahead of time will be eligible for free giveaways, so what are you waiting for? Say yes, and REGISTER NOW.

May 11, 2017

SmartShape's Design Team to Host May UXPA Cleveland Event: UX Beyond Digital Interfaces


SmartShape Design welcomes UXPA Cleveland to our creative studio space on Thursday, May 25 for a dynamic discussion on UX Beyond Digital Interfaces, highlighting similarities and differences between digital and physical product design, overlaps between UX and industrial design, and how the industrial design process commonly works. 

The evening will feature a panel presentation led by SmartShape designers, as well as food, beverages and networking.

Additional details, including full speaker line-up, agenda and registration can be found on the UXPA website.

April 24, 2017

SmartShape CEO Mike Maczuzak Selected as a Judge for The Medical Capital Innovation Competition

In a two-day event, held April 25 and 26 at the HIMSS Innovation Center at The Global Center for Health Innovation, 27 teams with the best ideas for using big data to solve critical healthcare challenges will compete for $100,000 in prizes, mentoring and access to industry collaborators and customers to support their work and vision (including SmartShape Design).

Contestants' work will be judged by industry leaders, including representatives from Google Brain — Healthcare, BioEnterprise, The MetroHealth System, University Hospitals, IBM Watson, Onix Networking, Cleveland Clinic Innovations, Viable Synergy, Children's Hospital of Pittsburgh UPMC, ARcare/KentuckyCare, Sparrow Health Systems, Cleveland State University, Insivia, nuboHEALTH, Youngstown Business Incubator, and SmartShape Design CEO Mike Maczuzak.

Mike will serve as a judge in the open professional team division, critiquing each entry's commercial viability, technical viability and financial viability. 

Interested in learning more? Want to watch the competition unfold? Click here to register.

April 13, 2017

SmartShape Design Team Members to Lead Innovation Workshop at Manufacturing & Technology Conference & Expo


On May 8, SmartShape Director of Engineering and Regulatory Specialist Mark Cartellone, Engineer Greg Weisberg, and Senior Designer and Project Manager Brian Milliff will lead a workshop on innovation at IndustryWeek's Manufacturing & Technology Conference & Expo, held this year May 8-10 at the Huntington Convention Center in Cleveland. 

In How to Approach Innovation in a Way That Drives Real Results: The Tools, Techniques and Thought Processes Your Organization Needs to Succeed, SmartShape Design’s team of innovation experts will lead workshop attendees through an innovation adventure, presenting a problem for attendees to solve through a mock creative ideation session. This three-hour interactive session is built to help attendees approach challenges differently, with new ways of thinking about the same old problems. Attendees will be able to go back to their companies and replicate the process shared, for increasingly dynamic and cutting-edge solutions.

Attending the Manufacturing & Technology Conference & Expo? Sign up for SmartShape's workshop, being held in Room 4 on May 8 from 1:30 p.m. - 4:30 p.m. 

Once there, tweet us your favorite takeaways: @SmartShapeCLE #MFGTechShow

April 13, 2017

SmartShape CEO Mike Maczuzak Asked to Speak at BIOMEDevice Boston 2017


After hearing his talk on the Future of Remote Health Monitoring at the Advanced Design and Manufacturing Conference in Cleveland last month, UBM conference staff reached out to SmartShape CEO Mike Maczuzak to see if they could hear the content again—this time at the upcoming BIOMEDevice Boston, an MD&M event being held May 3-4 at the Boston Convention & Exhibition Center.

Honored to be offered the opportunity, Mike looks forward to sharing his thoughts on the future of remote health monitoring technology, and details about his recent walk across the USA, with BIOMEDevice Boston's audience of engineers, suppliers and executives. 

Attending the conference? Stop by Booth 467 on May 3 at 10:30 a.m. to hear Mike deliver Journey Into The Future: The Road Ahead for Medtech Wearables

Hear something that sticks with you? Tweet your favorite quotes and key takeaways from the talk to us: @SmartShapeCLE #AdvMfgExpo

March 27, 2017

SmartShape Design Team Members to Speak in 3 Sessions at Advanced Design & Manufacturing Conference


SmartShape Design's team will be present in a big way at this week's Advanced Design & Manufacturing Conference, held at Huntington Convention Center of Cleveland.

During the two-day comprehensive design and manufacturing event, SmartShape CEO Mike Maczuzak, Director of Engineering Mark Cartellone, Engineer Greg Weisberg and Designer Brian Milliff will all take the stage at some point to show off his expertise. 

SmartShape's series of talks begin Wednesday afternoon, with Mark, Greg and Brian's participation in the panel discussion, "Supplying to the Medical Component Market." In this medtech talk, attendees will learn fundamental elements of the medical device design and development process directly from SmartShape Design's team of expert engineers and industrial designers. In this session, SmartShape's team will lead a discussion that gives a simplified overview of comprehensive, end-to-end medical device design and development, including:

  • How to refine a medical device concept
  • Key considerations to explore user needs and critical points of ergonomics and human factors
  • Developing your device with manufacturing in mind

Thursday morning, SmartShape's talks continue with Mike's presentation on "The Future of Wearable Health Monitoring." In this solo session, Mike will share:

  • The current state of wearable health monitoring—where we're at, what works well, and what should be changed
  • The future of wearable health monitoring device design, and the future of wearable health monitoring data
  • What must be done to design for all demographics, with a focus on the issues and challenges elderly individuals commonly face trying to adopt wearable health monitoring solution

More interested in 3D printing than wearable tech? At the same time as Mike's talk, SmartShape Director of Engineering Mark Cartellone retakes the stage, along with representatives from Balance Inc. and Design Central, to discuss "New Technologies in 3D Printing for Medical Devices." The group will focus on identifying the role that 3D printing can play in current and future device development.

We hope to see you at a session! 

Planning to attend? Send us a tweet @SmartShapeCLE during the show featuring your favorite quote from any of these talks, or simply your reaction to the information shared! 

March 13, 2017

SmartShape CEO Mike Maczuzak Participates in Innovative Technology Roundtable Discussion at SXSW 2017

SmartShape CEO Mike Maczuzak was honored to participate in a dynamic SXSW speakers-only round table discussion led by two Georgia Institute of Technology researchers: Professor of Computing and lead Google Glass technician Thad Starner, and Animal-Computer Interaction Lab and BrainLab director Melody Jackson.

Mike, Thad and Melody were three of an approximate 15-person open-forum discussion featuring leading researchers, scientists and medical doctors, all gathered together to talk about shared interest in the current landscape and future of wearable technology and environmental devices.

The group discussed possibilities based on some of Thad and Melody’s work, including:

  • Brain-computer interfaces, such as brain-controlled devices that allow a paralyzed individual to power his or her own wheelchair, or other direct brain interfaces that enable those with severe paralysis, like those suffering from locked-in syndrome, to communicate, become mobile (even play piano!), and seek rehabilitation. This terrific TEDxAtlanta talk shares more.
  • The FIDO Project — a wearable vest technology that enables communication between people, dogs and even dolphins: Fitted with The FIDO Project vest of sensor-based technology, service and other working dogs are able to improve response time and care in a variety of emergency situations. The technology can be used to help animals send text messages, call 911, or even activate pre-recorded messages, such as “My owner needs your help!” Learn more in this article or this video from CBS News.

The event concluded with a call-to-action posed to Mike by Thad, 

“As an industrial designer, I’d like for you to consider how you can take what we’ve discussed here today and apply it to new use cases. What new applications can you find for this kind of technology?”

Mike and the team at SmartShape look forward to discovering ways to apply lessons learned in this round table talk toward impactful innovation. Have a product concept that you think could be relevant? Let’s start a discussion.

March 1, 2017

SmartShape CEO Mike Maczuzak Selected to Speak at SXSW 2017


We are excited to announce that CEO Mike Maczuzak was recently selected to take part in one of SXSW 2017's dynamic Ignite sessions. 

Mike will join nine others, including representatives from Airbnb and Fidelity Labs, discussing thoughts about the design world in rapid-fire 5-minute talks featuring 20 slides that auto-advance every 15 seconds.

Mike's Ignite talk will share insights and lessons learned about life, business, and wearable technology from his walk across the USA.

Attending SXSW 2017? Hear Mike's talk in person during Ignite SXSW "By Design," on Tuesday, March 14, 12:30 p.m. - 1:30 p.m. in Austin Convention Center Room 10AB.

February 27, 2017

CEO Mike Maczuzak and VP of Healthcare Strategy and Technology Paula Timco Attend, Speak at HIMSS Conference


SmartShape CEO Mike Maczuzak and VP of Healthcare Strategy and Technology Paula Timco, along with representatives from Cleveland Clinic, MetroHealth and BioEnterprise, recently spoke in shared purpose at HIMSS' 2017 Conference in Orlando, highlighting many of the reasons why Cleveland is the medical innovation capital.

Mike and Paula's portion of the talk showcased the power of partnerships: how technology-driven business and hospital system partnerships, such as major hospital systems like the Cleveland Clinic or MetroHealth partnering with companies like SmartShape or nuboHEALTH, can lead to more collaborative teams, exceptional levels of experience, increased speed-to-market and/or improved end-to-end development. 


Interested in learning more, connecting to Cleveland: The Medical Capital, or working with our team on medical innovationContact us.

February 27, 2017

SmartShape Marketing Manager Rachel Miller Named One of Northeast Ohio's "Top 25 Under 35 Movers and Shakers"


SmartShape Marketing Manager Rachel Miller and 24 other young professional civic leaders have recently been named as "movers and shakers" through an annual award program put on by The Cleveland Professional 20/30, an area young professional group. 

Each year, the award recognizes 25 up-and-coming professionals under the age of 35 in the Cleveland area for his or her commitment to work and community. 

At SmartShape, Rachel oversees marketing and PR efforts, developing and executing all strategic communication efforts for our company.

Outside of the office, she is a member of Cleveland Bridge Builders Class of 2017, serves on her local Toastmasters executive board, and volunteers for Thrive Cleveland, a local positive psychology-driven incubator with a central mission to make Cleveland communities happier. Through Thrive, Rachel helped launched a happiness book club, event and speaker series for Cleveland communities in partnership with Cuyahoga County Public Library system. 

February 21, 2017

SmartShape Designer Pete Whitworth Teaches Wearable Tech to 8th Grade Students at Science Camp


On February 18, SmartShape industrial designer Pete led a presentation on wearable technology aimed at the young, but brilliant, minds participating in Great Lakes Science Center's current science camp class.. The presentation, held at the Global Center for Health Innovation, covered the following:

  • An introduction to SmartShape Design.
  • An introduction to wearables — what is a wearable and what is it made of?
  • A breakdown/deep dive on the components of a wearable device, including a tear down of the components that make up TempTraq and Everykey products.
  • A brief share on the skills and education required to become an industrial designer, mechanical engineer, electrical engineer, UX/UI designer and software developer.

Have a group that would be interested in hearing more on this topic from a member of our team? Contact us.

February 20, 2017

SmartShape CEO Mike Maczuzak Talks Future of Wearables at Health Action Council Annual Conference


On February 15, SmartShape CEO Mike Maczuzak took the Health Action Council Annual Conference stage to share his thoughts on the future of wearable and remote health monitoring technology. He shared:

  • The history and current landscape of wearable technology.
  • SmartShape's experience designing wearable technology.
  • Mike's own personal use of wearable technology, particularly during his walk across the country.
  • What we can expect in the near future beyond counting steps—key metrics to track.
  • What designers and developers need to keep in mind to develop the wearables of the future.

Interested in bringing Mike's expertise to your next wearable or future technology event? Contact us.

January 18, 2017

Grant Wilson Joins SmartShape as Industrial Design Intern

This month, we welcomed Grant Wilson to our team as our newest industrial design intern!

Grant is a current industrial design major and entrepreneurship minor student from the University of Cincinnati, whose passion for industrial design lies in the breadth work available, which can be explored in so many ways to help shape how the way the world sees products.

Grant would like to eventually use his passion for design, love of working with his hands, and building and innovative problem-solving skills to start his own furniture business with a focus on sustainability in design.

Please join us in welcoming Grant to our team!

January 13, 2017

Brian Milliff and Pete Whitworth Featured on Creative South Podcast

What was Brian Milliff's path to SmartShape Design, and what types of products has he designed since? What led Pete Whitworth to work as a caricature artist in high school, and how did he come to study industrial design in college?

Learn answers to these questions and more, in Brian and Pete's talks with Creative South Podcast's Jason Frostholm.

Take a listen to their episodes now: 

Brian Milliff on Creative South Podcast

Brian Milliff Creative South Podcast Episode Graphic 

Pete Whitworth on Creative South Podcast

Pete Whitworth Creative South Podcast Episode Graphic

December 22, 2016

SmartShape's 2016 Holiday Party Gathers Friends, Family and Colleagues in Festive Celebration

On December 2, SmartShape opened its studio doors to more than 300 of our closest friends, family and professional peers, celebrating the season in style with food, spirits and great conversation.

We hope all who were able to attend had a great time, and wish you and yours a wonderful holiday season.

Want a glimpse into our favorite party of the year? Take a look at outtakes from this year's photo booth here.

September 12, 2016

Susan Shockey Joins SmartShape as Industrial Design Intern

This month, we welcome Susan Shockey to the SmartShape team as our newest Industrial Design intern!

A student of the University of Cincinnati's Industrial Design program, Susan will use the skills she’s developed in the classroom, paired with her natural passion for human-centered design and brand development, to assist the SmartShape team with a variety of projects.

We couldn't be more excited to have her on board. Join us in welcoming Susan!

August 8, 2016

SmartShape's Mike Maczuzak Completes Walk Across USA


SmartShape Design president Mike Maczuzak recently completed the journey of a lifetime to cross a big item off of his bucket list—walking from the Atlantic Ocean to the Pacific Ocean across the United States of America. Maczuzak began the 125-day, more than 3,600-mile journey on March 17, 2016 by dipping his toes in the Atlantic Ocean at Coney Island near New York City, and reached Santa Monica Pier where he jumped into the Pacific Ocean on July 20, 2016.

Throughout his journey, Maczuzak retained his role as president of SmartShape Design, remaining in touch with colleagues, clients, friends and family, and took the trip as an opportunity to test a variety of remote health monitoring, fitness tracking and other wearable technology devices , including a few client projects currently in development by his firm.

Mike walked through 15 states along his route, walking from New York to California, hiking up and down the Appalachians from March 28 to April 14 and the Rocky Mountains from June 9 to June 22. He was snowed in mid-June while climbing over the Continental Divide in the Rockies. Some of his favorite parts of the journey were walking along historic canals and emigrant trails, and camping under the bright stars in remote parts of Colorado and Utah.

Mike’s journey began in New York at Coney Island Beach in Brooklyn through to Manhattan where he stopped to celebrate St. Patrick’s Day before continuing on through the following states: New Jersey, Pennsylvania, Maryland, West Virginia, Ohio, Indiana, Illinois, Missouri, Kansas, Colorado, Utah, Arizona, Nevada and California, passing through many cities along the way including Jersey City, Columbus, Indianapolis, Springfield, Denver, Las Vegas, Boonville, Missouri, and Paw Paw, West Virginia. From Las Vegas, he completed the final leg of his route via desert backroads and trails, walking through the southern end of Death Valley near Baker on to Barstow, Adelanto/Victorville, Palmdale, Santa Clarita, Granada Hills, San Fernando, Mission Hills, Van Nuys, Sherman Oaks, Bel Air and finally Santa Monica near Los Angeles.

In Maczuzak’s backpack? In addition to a rotation of snacks, and layers for all seasons, Mike carried high-tech essentials to keep tabs on both his health and business. These included a Samsung Gear S2 smart watch, Vivanta Care heart rate monitor, Vivanta Care activity tracker, Vivanta Care temperature monitor, Fitbit Flex, Plantronic hands-free talking device, LG hands-free talking device, Anker solar panel, Anker external battery, TempTraq smart thermometer patch and Petzl Reactik headlamp. He also kept his Samsung Galaxy Note 4 smart phone handy, for calls or glances at the path ahead on Google Maps.

On Mike’s feet? Mike relied on New Balance’s Fresh Foam 1080 cushioned running shoe for the entire trip. In total, he went through four pairs of the shoe (at almost 1,000 miles per pair), although he said he should have used another pair or two be cause he wore these pretty thin, to the point of developing holes in the soles of a few pairs.

At the completion of his trip, Mike donated the Thule Chariot stroller he carried extra water and camping supplies in to St. John’s Health Center Child and Family Development Center in Santa Monica , and he plans to donate $1 per mile traveled to the American Heart Association’s Cleveland Heart Walk in honor of the journey. 

About SmartShape Design

SmartShape Design Cleveland-based full-service product development consultancy that specializes in healthcare, consumer, commercial and smart/connected products.SmartShape headquartered in downtown Cleveland Ohio, with a second office at Cleveland's Global Center for Health Innovation and a third office in Shenzen,China. For more information on SmartShape Design, visit

About the Global Center for Health Innovation

The Global Center for Health Innovation is a focal point for healthcare conventions,trade shows,and industry-specific meetings, and is home to more than 30 tenant partners, including SmartShape Design,GE Healthcare, Siemens, Philips, Cisco,Johnson Controls,Forbo, and the Healthcare Information Management Systems Society (HIMSS) along with Cleveland Clinic and University Hospitals.

Company Contact

Rachel Miller, Marketing Coordinator, SmartShape Design


June 13, 2016

Adam Graehling Joins the Team as Summer Mechanical Engineer Intern

Join us as we welcome Adam Graehling to SmartShape as our mechanical engineer intern this summer.

A senior at Miami University majoring in Mechanical Engineering, Adam will use the skills he’s developed in and out of the classroom, including previous work at an aluminum casting factory, to assist our team in a variety of projects over the next few weeks.

Adam’s love for trying new things and helping others be creative makes him a more than welcome addition to our crew. Welcome, Adam! 

June 1, 2016

Joanna Celestina Joins the Team as Summer Industrial Design Intern

This month, we welcome Joanna Celestina to the SmartShape team as our newest Industrial Design intern!

A rising senior from Ohio State University’s Industrial Design program, Joanna will use the skills she’s developed in the classroom and from previous internships to assist our team with projects of all shapes and sizes.

Joanna’s passion for creativity and call to help people through great, ergonomic design makes her a perfect fit with the rest of the SmartShape team. Welcome, Joanna!

May 5, 2016

SmartShape Engineer Greg Weisberg Talks Additive Manufacturing at MAGNET, BioOhio's [M]EDNEXT

MEDNEXT Event Logo

Additive manufacturing methods and 3-D printing might seem like brand new, emerging concepts, but these techniques have been around for decades.

At SmartShape, we leverage additive manufacturing primarily in the development of models and prototypes for a wide vary of clients projects, including parts and pieces for retail cleaning tools and medical devices.

On May 4, SmartShape Engineer Greg Weisberg joined an all-star cast of additive experts, including MAGNET’s Ed Nolan and Dave Pierson, BioOhio’s John F. Lewis Jr., and Priority Designs Jamison Float to discuss the impact of additive manufacturing on product design and development.

His talk covered:

·      Three main areas additive manufacturing is used in product development.

·      The advantages of leveraging additive in manufacturing.

·      Questions, considerations, and regulatory needs designers and engineers should explore before their next additive-based project.

Interested in bringing Greg’s expertise to your next manufacturing or engineering event? Contact us.

February 24, 2016

Timothy Trobenter Joins the SmartShape Team as Biomedical Research Intern

The SmartShape team is happy to announce the addition of Timothy Trobenter to our current intern roster.

A senior at John Carroll University studying Biochemistry and Cell & Molecular Biology, Tim’s expertise provides unique perspective in the office, bringing with him valuable insights that can be put to good use toward SmartShape projects for the healthcare industry and beyond.

Tim’s desire to help unearth discoveries that can positively impact the lives of individuals or the world falls in line with the rest of the team’s daily pursuits, and makes him a perfect fit to support on current and future product development projects.

Welcome to the team, Tim!

February 24, 2016

Daniel Volpe Joins SmartShape Team as Research Intern

We’re pleased to announce the addition of Daniel Volpe to the SmartShape team in the role of Research Intern.

A senior at John Carroll University studying Chemistry and Physics, Daniel’s ability to use math and problem-solving skills to tackle complex issues, paired with his natural drive for successful outcomes, makes him a welcome asset in product development projects.  

Welcome to the team, Dan!

January 19, 2016

Greg Weisberg Joins the SmartShape Team as Mechanical Engineer

The SmartShape team is thrilled to announce the addition of Greg Weisberg to our team of outstanding mechanical engineers. Greg comes to us with more than 4 years of medical product development experience and expertise in manufacturing process and design, as well as strengths in project and team management.

We know Greg’s natural drive to solve challenging problems with elegant solutions will serve him and our team well in developing the best concepts for our current and future clients. Welcome to the team, Greg!

January 15, 2016

Austin Youngblood is SmartShape’s Newest Design Intern

We’re excited to announce the start of our newest industrial design intern, Austin Youngblood!

A current sophomore Industrial Design student from the University of Cincinnati, Austin will use the skills he’s developing in the classroom to assist our team in carrying out multiple stages of the design process, all the while sharing his unique design perspective.

Austin has a natural curiosity for how things work, as well as an intrinsic drive to make beautiful, functional products—traits that make him a natural fit for the industrial design industry, and a welcome addition to the SmartShape team!

December 14, 2015

Holiday Happy Hour 2015 Joins SmartShape Family, Friends, and Professional Peers in Holiday Cheer

Last Friday, around 400 of our closest family, friends and professional peers walked through our big orange doors to help us celebrate the season in style—thank you.

We hope you had a wonderful time, and that the rest of the season brings you and yours a whole host of things to smile about! 

Happy Holidays from all of us at SmartShape Design.

October 19, 2015

SmartShape President Mike Maczuzak to Talk Wearables at BioOhio Bioscience Conference

We live in an increasingly tech-connected world, powered by smart devices. These assets help us do everything from checking our email faster to keeping critical tabs on our health and wellness in real-time.

At SmartShape, we create smart devices that help you monitor some of life’s most important facts and figures, and we see wearables and connected technology as the future—they’ll be with us everywhere we go.

On Monday, October 26, SmartShape President Mike Maczuzak will join a panel of experts discussing the current success and future of wearables, specifically for healthcare, at BioOhio’s annual bioscience conference, held at The Global Center for Health Innovation.

Mike’s portion of the panel will cover two main areas:

  1. How wearables are currently being used mostly by millennials and tech-savvy consumers to monitor various health conditions.
  2. The need to develop tech-based health monitoring solutions that are able to be understood and used by elderly populations, an audience with a great need for these type of devices, but that historically lack the tech-savvy skillsets required to operate them.

He’ll discuss the big challenges and opportunities these dynamics create when it comes to creating healthcare wearables for today and tomorrow as he joins the stage with Blue Spark Technologies (the makers of TempTraq) President John Gannon and Pulmonary Apps Founder and CEO Kevin Trice, MD.

If you’re interested in the future of healthcare and technology, this is a conversation you will not want to miss.

September 14, 2015

SmartShape's Design Team Traveled to Seattle Last Month for IDSA Conference

Last month, Brian, Scott and Pete went out west, meeting fellow designers, educators, students and business leaders in Seattle for the IDSA International Conference.

From August 19 to August 22, our guys took part in discussing the future of design with industry friends and peers, all the while taking in the sights of an amazing city.

They sat in on talks covering a wide range of hot topics in the design world right now, including:

  • Design ethics and morality in a world of smart technology takeover.
  • How sensors and circuits impact our interaction with phones or alternative call technology.
  • What designers need to keep in mind for the end user related to the Internet of Things (IoT).
  • Design and design thinking as key assets during development of corporate strategy, helping clients leverage tools that drive innovative efforts for increased prosperity and business longevity.
  • The history of design as we know it, in celebration of IDSA’s 50th year.

Outside of main conference sessions, they also toured some of the best local design shops (thanks again for opening your doors, Tactile, Artefact Group and Teague!), and left feeling both inspired and energized to continue producing really great design work back home.

With so much important discussion and fun packed into just a few days’ time, we already can’t wait until next year’s conference begins!

September 14, 2015

SmartShape President Mike Maczuzak to Speak This Friday at Disrupted Healthcare Conference

More than ever before, disruptive technologies are revolutionizing how the healthcare industry and beyond conduct business.

From management of overhead to completion of even the smallest daily job tasks, it’s a critical time to re-envision how your business can leverage new technology-fueled assets to consolidate systems, and deliver more effective processes and greater value to the clientele you serve.

At SmartShape, we recognize this need for change, collaborating with businesses each day to develop products with meaning for each and every end user and business bottom line. Through our work, we’ve seen firsthand how disruptive technology can eliminate core customer pain points head on—which is what has us so excited to be a part of Disrupted. The Business of Healthcare.

At Disrupted, Mike will join other national, regional and local healthcare industry change activists and innovation ambassadors to share the latest in healthcare tech.

Mike will dive deep into how variances in end user height and weight, physical abilities and overall familiarity with technology can present design opportunities to create products that help your business provide improved services and touch more lives.

This one-day only conference happens this Friday, September 18 at the Global Center for Heath Innovation. You will not want to miss these critical conversations — learn more about Disrupted, including how to register, at

September 11, 2015

Fall Intern

A new intern has been added to our design team at SmartShape. Adam is currently a 3rd year at the University of Cincinnati DAAP and, is eager to apply his skills to new and exciting projects developing here in the studio. With a solid foundation in ID and the graphic arts, his experience is well-rounded.

August 24, 2015

Rachel Miller joins the team as SmartShape's Marketing Coordinator

We're excited to announce that Rachel Miller has joined the SmartShape team as its first-ever Marketing Coordinator!

A graduate of Ohio University's E.W. Scripps School of Journalism, Rachel first gained real-world experience in marketing, communications and leadership through participation in 11 internships and involvement in more than 5 student organizations throughout her high school and college years. These experiences include serving as president of Ohio University's student-run record label and determining market opportunities for Heinz North America (now The Kraft Heinz Company) products and brands.

Prior to joining SmartShape, Rachel spent three and a half years working alongside some of the greatest marketing minds in Cleveland as a consultant at inbound marketing agency PR 20/20, helping a wide variety of clients get found online through digital marketing best practices.

Now, Rachel will use everything she's learned over the years to help share SmartShape's story with the world.

Outside of the office, Rachel currently serves on the executive board of her local Toastmasters club as VP of PR, volunteers at Cleveland Yoga Uptown and is a member of the core leadership team for an organization called Thrive Cleveland, which specializes in creating community happiness experiences rooted in positive psychology best practices.

June 12, 2015

SmartShape on Vimeo

SmartShape news clips, product animations and more are available on Vimeo! As we continue to build our video library, check back from time to time to see what's new and available for sharing!

June 2, 2015

Naked Cooler

Recently launched on Kickstarter, the Naked Cooler is a reinvention of a poolside classic. With four windows, a removable cup holder and ice bin, the Naked Cooler is a "must have" for summer 2015. Check out their page and consider adding one to your backyard or beach near you!

May 11, 2015

Design Intern

Summer is in the air and our new industrial design co-op, Aaron Ringel has recently started at SmartShape. A University of Cincinnati Design student; Aaron is a rising senior eager to apply his skills at a design consultancy. His strong desire to help people, and improve the world around him is the primary reason he became a designer. Everyone here at SmartShape is excited and just as eager to have him on board!

May 21, 2015

Mike Maczuzak Talks Human Variability at ChinaPlas 2015

SmartShape President Mike Maczuzak will be speaking during ChinaPlas 2015 Medical Plastics Conference. Human variability will be the focus of Mike's discussion with an emphasis on understanding patient ergonomics in the medical design sector. At SmartShape, we are especially partial to this topic as we understand it is vital to the patient's care and experience. Human variability is accounted for to some degree, but we believe there is an opportunity to serve more.

April 30, 2015

SmartShape to Host MedDevCLE

Come join your friends, colleagues and lots of other smart engineers you haven't had the pleasure of meeting yet over food, beer and enlightened conversation at the 2nd MedDevCLE Meetup, Thursday April 30th 6-9pm. The evening will feature a panel discussion on wearable medical devices.The cover charge is $8.20 and will get you food, drinks and a great evening of programming.

April 27, 2015

Mike Macuzak to Speak at HFES Symposium

SmartShape President Mike Maczuzak will be a presenter at the 2015 International Symposium on Human Factors and Ergonomics in Health Care: Improving the Outcomes to be held April 26-29. The Human Factors and Ergonomics Society's annual symposium will offer cutting-edge presentations and information on emerging issues in health-care human factors and challenges facing us in the near future. Mike will be discussing human variability and how we as designers can strive to develop products that accommodate more people.

April 22, 2015

New Addition

We're excited to announce that Sara Shipley will be joining our design team as a versatile Industrial Designer. She has a passion for problem solving and all things that go woof, purr, or... (what noise does a rabbit make?). As a 2011 Cleveland Institute of Art graduate, Sara will make a great addition to SmartShape Design, utilizing her expertise she has built in her career over the years.

April 22, 2015


Over the past few months our spring intern, Codee Adams proved to be a great asset for SmartShape Design. It will be bittersweet when he returns to school at the Cincinnati School of Design in May. A team player, Codee worked on many client projects and was able to see a product go from an initial concept sketch to a finished prototype. SmartShape wishes him the best of luck in his Senior year while, we and local coffee bar; Pour will miss him greatly.

March 8, 2015

Alchemy + SSD

Over the past couple of months, Denver based company; Alchemy Bicycles collaborated with SmartShape on a new carbon mountain bike frame. The innovative build and molding process advanced the mountain 29er hard-tail to win "Best in Carbon Construction" at the 2015 North American Handmade Bicycle Show (NAHBS). See more photos and details on Alchemy's facebook.

December 9, 2014

CNBC Feature

We are excited to share our feature story from CNBC today, discussing Cleveland's continued revitalization and growth in the medical sector. SmartShape founder and president, Mike Maczuzak, talks about SmartShape's history and the medical industry's part in our continued growth.

Check out the story online at CNBC

October 31, 2014

SmartShape Designs Halloween Surprise for Local Boy

Liam Waldron is many things: a five year old boy, a bone cancer fighter, and a car fanatic. 

His choice ride? A Honda Odyssey minivan with built-in vacuum cleaner, a feature that puts the vehicle head and shoulders above the rest in little Liam's eyes. 

In the spirit of Halloween, friends of Liam's family at SmartShape went to work on a special project to give Liam his dream car 11 years before his driver's license, a fully functional child-size Odyssey. 

It took the team less than 3 weeks to sketch out the proportions and build the Liam-sized vehicle from electric car parts and urethane foam cut, sanded, shaped and painted into the minivan's signature look. And, yes, it came with a fully functional vacuum cleaner.

"If we could make him smile and have a good time on Halloween and anytime he wakes up and looks at that thing and it makes him happy, that really makes us happy," SmartShape president Mike Maczuzak said.

Learn more about Liam's ride and see it's unveil to the family in this WKYC story.

Liam Waldron SmartShape custom car

Liam Waldron SmartShape custom car

September 24, 2014

Fall Intern

With the arrival of the new season came a new face at SmartShape design. Industrial design intern Julianna will be embarking on her Junior year at the Cincinnati School of Design. She first visited SmartShape during an IDSA studio tour event and is now excited to have the opportunity to work on client projects she'll see move to market. SmartShape is glad to have Julianna as part of the team and is looking forward to her fresh outlook on design!

September 24, 2014

Nortech Award Winner

SmartShape attended Nortech's Unconference awards ceremony and was announced winner in the Most Innovative Technology Team category! Many thanks to our collaborators, Imperial Tools and LogiSync!

September 23, 2014

The New

We are excited to launch our new site, added features and content. Come back regularly for new features and updates as we transition through this exciting time!

July 1, 2014

iManifold is an IDEA Award Finalist

We are excited to announce that Stride Tool's revolutionary iManifold has been selected as an IDEA award finalist. This competition recognizes outstanding and innovative design in multiple categories. SmartShape is proud to have been a part of this development process and continue collaboration with Stride Tool.