We are a design and innovation consultancy.

We help companies create new products through integrated, end-to-end expertise.
Strategic Innovation
Through market research and strategy, we are better able to understand our client's business goals and challenges. Our process helps us identify key opportunities and create realistic roadmaps for future success.
Product Development
Our engineering and industrial design teams work in parallel to invent and develop mechanical and technological concepts that create the foundation for innovative new products. The combination of design and engineering talent is key, as the opportunities and challenges for both are interdependent.
Integrated Manufacturing
A seamless development experience for our clients is of utmost importance. We take on the responsibility of ensuring each and every product is optimized for manufacturing and increased in speed to market.
We create impactful results.
Medical
Commercial
Consumer
Digital UX/UI
IoT
Packaging
Sustainability
We work with leading and emerging brands.
Hoover logo
Diebold logo
Honeywell logo
Gojo logo
Avery Dennison logo
FedEx logo
Moen logo
Steris logo
Invacare logo
Midea logo
Rubbermaid logo
GE logo
Bosch logo
ABB logo
Kimberly-Clark logo
MicroAire logo
Remington logo
Ring logo
ThermoFisher Scientific logo
Wrigley's logo
Sherwin Williams logo
Graco logo
Owens Corning logo
Hefty logo
Little Tikes logo
Step 2 logo
Nestle logo
Kirby logo
Hasbro logo
Fisher-Price logo
Our Story
SmartShape Design was founded in 1989 by Mike Maczuzak. Our design studio is located in downtown Cleveland, Ohio. SmartShape's beginnings were richly steeped in industrial design. Due to the nature of design and engineering being so interdependent, we endeavored to add mechanical engineering capabilities to our portfolio of services in 2001. Our combined services method allows us to build new products and experiences, offering integrated concept to market expertise, a true turnkey approach.

Together we can do so much.
Events, News & Insights