The industrial design of the Midea grill for the American market centered on creating a bold, user-friendly appliance tailored to outdoor cooking culture. Designers emphasized rugged durability, intuitive controls, and refined detailing to meet the expectations of American consumers. The form factor was optimized for portability and ease of use, with clean lines, robust materials, and a matte black finish that conveys both modernity and reliability. Key features like integrated storage, ergonomic handles, and smart heat distribution were seamlessly incorporated, resulting in a grill that balances performance, style, and everyday practicality.