As a SmartShape Market Research Specialist, Jerry uses his more than 35 years of experience to design and conduct studies for clients that provides insights for successful outcomes.
His expertise in handling the full range of research project components, including project design, implementation, analysis/results, and presentation encompasses both quantitative and qualitative study designs, and includes focus group planning, group moderation and results analysis.
While conducting focus group sessions, Jerry has the unique ability to make his audience feel comfortable in sharing and expressing their opinions with other members of the group. This allows for easy capture of invaluable insights when identifying and determining the potential success of a new product or idea .
During his career, he has had the privilege of working with a variety of consumer and industrial companies on a local and national level, conducting studies that involved a full gamut of design issues ranging from product conception, product design and product improvement opportunities, including work for Carrier/Bryant, GOJO Industries, AKZO/Nobel/ICI, SPX/Bosch, Trico, Sizzler USA, Bruster's Ice Cream, CVS/pharmacies, Westinghouse and Malco Products among others.
Jerry received a Bachelor of Arts degree from Cleveland State University, and is a past President of the Cleveland Chapter of the American Marketing Association.