clorox | butterfly & roller mop
Redesigned for profitability, quality and unified brand language
Clorox's original Butterfly & Roller mop lines were being sold by a national big box retailer at a loss to the company in an effort not to lose coveted in-store shelf space to a competitor.

Clorox partnered with SmartShape to re-evaluate the current line and minimize manufacturing costs. The end result: a cost optimized design, high in quality and functionality with a refreshed brand language.
Research
Design
Prototyping
Engineering
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